Donnerstag, 27. November 2008

SeaWayBLOG: Stop the global warming

This is a beautiful and clever advertisement launched by World Wildlife Fund in Finland to create awareness regarding global warming and to urge people to step up their efforts to control it to evade any ecological imbalances. The advertisements are showing three species, penguin, seal and polar bear, which are immediately threatened due to global warming. These animals have been portrayed as homeless living on urban streets.

The text of the advertisement reads, ‘You can help. Stop global warming. Animals around the world are losing their habitats due to climate change. By turning off your TV, stereo and computer when not using them, you can help prevent this. Take action now.‘.

The campaign has rightly equated the position and condition of these endangered animals with homeless people of urban areas since both are facing the same problem.

Advertising Agency: EuroRSCG, Helsinki, Finland
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Leena Yliportimo

Look at another WWF advertising campaign here:
WWF Anti-Pollution Campaign

SeaWayBLOG: Stop the global warming

SeaWayBLOG: Don't let this be our future

A nice advertising created in a swimming pool to raise the environmental awareness about the risks of global warming.

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim

These are others ad campaign related to global warming:
Global Warming Collection
Stop Global Warming

SeaWayBLOG: Don't let this be our future

Mittwoch, 26. November 2008

Dienstag, 18. November 2008